Carter Jensen

Strategist and Leader in Digital Strategy and Commerce

Carter Jensen is a Senior Manager of Enterprise Digital Strategy at General Mills, located in the Greater Minneapolis-St. Paul area. He has a strong background in digital strategy and marketing, particularly focusing on the integration of artificial intelligence in marketing initiatives.

Professional Background

Current Role: Senior Manager, Global Digital Strategy & Emerging Capabilities at General Mills, where he leads efforts to enhance digital strategies across the organization.
Previous Experience:
- Director of Strategy, Commerce at Latitude (2018-2020)
- Podcast Co-Host and Keynote Speaker at Omni Talk (2017-2020)
- Associate Director, Digital at Fallon (2017-2018)
- Senior Strategist, Commerce at Periscope (2016-2017)
- Business Development at Apple (2014-2015)

Achievements and Awards

Carter has received several accolades throughout his career:

Gold Medal Award for Technical Experimentation in Marketing from General Mills (May 2022).
Retail Innovator Award from Retail TouchPoints (July 2024).
Recognized as one of the 32 Under 32 by AdFed Minnesota (July 2014).
40 Under 40 Award from Path to Purchase Institute (May 2023).

Additional Roles

He serves on the Editorial Advisory Board for the Path to Purchase Institute since May 2023, contributing to discussions on commerce marketing trends.

Carter Jensen is known for his innovative approach to digital marketing and strategy, making significant contributions to both his company and the broader industry.