Suggestions
Caroline Lim
Director, Channel and Event Marketing at BigCommerce
Caroline Lim is an experienced marketing professional currently serving as the Senior Director of Demand and Growth Marketing at BigCommerce.12 She has an extensive career in marketing, with a strong background in demand generation, channel marketing, and digital marketing strategies.1
Professional Background
Caroline has held several progressive roles at BigCommerce since 2018, including:
- Senior Director, Demand and Growth Marketing (November 2023 - Present)2
- Director, Demand and Growth Marketing (April 2022 - November 2023)2
- Director, Channel and Event Marketing (July 2021 - April 2022)12
- Senior Manager, Demand Generation (May 2018 - July 2021)12
Prior to BigCommerce, she worked at Rackspace Technology in various senior marketing roles from 2014 to 2018.12 She has also held marketing positions at companies like Infochimps, Volusion, and OtherInbox.12
Professional Expertise
Caroline is known for her data-driven marketing approach and ability to develop innovative campaigns that drive customer acquisition, retention, and growth.1 She has expertise in:
- Demand generation
- Channel marketing
- Digital marketing
- Event marketing
- Lead generation
- Social media marketing
- Email marketing
Education
Caroline graduated from the University of Texas at Austin - Red McCombs School of Business.1
Her LinkedIn profile username is carolinejinlim, and she is based in the Austin, Texas Metropolitan Area.2
