Pamela Cheong

Pamela Cheong is an accomplished marketing professional with over 20 years of experience in B2B marketing within the IT industry, driven by a passion for marketing and a commitment to delivering significant business outcomes.

She excels in demand generation marketing, integrated marketing strategy, strategic partnerships, go-to-market strategies, channel marketing, and leadership and management.

Pamela holds a B.A. in Business and Marketing from Nanyang Technological University and has pursued executive development programs at Singapore Management University.

She has held prominent marketing roles at reputable companies such as Checkmarx, Elastic, CyberArk, DXC Technology, CSC, SAP, EMC, Hewlett-Packard, Intel, and Pacific Internet, gaining diverse experience in product marketing, alliance marketing, and strategic planning.

Pamela's career journey showcases her expertise in interpreting diverse viewpoints to align with company objectives, driving sales revenue through market pipeline development, and leading successful demand generation initiatives.

Her educational background includes a strong foundation starting from primary school at Rangoon Road Primary School and advancing through GCE O Level, GCE A Level, and higher executive development programs, reflecting her continuous pursuit of knowledge and skills enhancement.

Pamela Cheong's leadership in marketing across the APAC region, her collaborative work with various stakeholders, and her experience in directing marketing resources towards maximizing returns on investment make her a sought-after professional in the field.

Overall, Pamela stands out as a seasoned marketing strategist with a track record of delivering impactful business results and driving growth through innovative marketing approaches and strategic partnerships.

Pamela's career is a testament to her dedication, expertise, and leadership in the ever-evolving landscape of B2B marketing within the IT sector.