Caroline Goggin

Caroline Goggin is a prominent figure in the realm of brand activism, serving as the Co-Founder of Brands Take Action and the Founder of Upcause. Based in Washington, D.C., she specializes in helping companies, CEOs, and investors navigate the complexities of modern consumer expectations regarding social and political issues.

Professional Background

• Brands Take Action: Founded in July 2020, this organization acts as a membership community for companies that wish to engage with pressing societal issues while minimizing the risk of backlash. The initiative provides members with consulting services, toolkits, and access to a network of like-minded professionals.13

• Upcause: Established in 2012, Upcause focuses on transforming brands into leaders of social change through strategic consulting aimed at enhancing their impact and engagement with consumers.14

• Previous Experience: Caroline has held various roles in public relations and marketing, including Acting Accounts Director at Style House PR and a position at Giorgio Armani. Her work has involved overseeing brand activations at major events such as New York Fashion Week.1

Education

Caroline Goggin holds a Bachelor of Arts degree in Communication Studies from Vanderbilt University, which she completed between 2005 and 2009.1

Advocacy and Impact

Goggin's expertise extends beyond corporate consulting; she is deeply engaged in advocating for brand responsibility in politically charged environments. Her insights are shaped by extensive field research following the 2016 U.S. election, where she traveled across the country to understand consumer perspectives better.1

Through her consultancy work, she emphasizes the importance of aligning brand values with consumer expectations, thereby fostering loyalty and driving profitability in an era where consumers are increasingly vocal about their beliefs.12