Joanna Mariani

Chief Marketing Officer at Swiftwick
Summary
Joanna Mariani is a seasoned digital marketing strategist and leader with a rich background in consumer marketing spanning 15 years across diverse industries.
She excels in directing strategic planning, execution, and analytics in various digital marketing facets such as social media, PR, advertising, SEO, and influencer marketing.
Joanna is adept at crafting and implementing comprehensive digital marketing plans that effectively boost awareness, engagement, loyalty, and sales for both ecommerce and wholesale channels.
With a strong foundation in Digital Marketing Strategy, Analytics, Social Media Marketing, SEM, Display Advertising, SEO, eCommerce, Media & Public Relations, Product Positioning & Branding, Influencer Marketing, E-mail Marketing, Creative Team Leadership, Agency Management, and Research, she brings a multifaceted expertise to her roles.
Joanna Mariani holds a Master of Arts degree in Communication Studies with a specialization in Organizational and Political Communication from the University at Albany, SUNY, and a Bachelor of Science degree in Organizational and Interpersonal Communication along with Political Science from the State University of New York College at Brockport.
Her professional journey includes serving as the Chief Marketing Officer and previously as Vice President, Marketing and Ecommerce at Swiftwick.
Prior to her role at Swiftwick, Joanna held key positions at jane iredale (Iredale Mineral Cosmetics) as Senior Manager, Digital Marketing Communication, Manager, Digital Marketing Communication, and Digital Marketing Communication Specialist.
Earlier in her career, she also worked as a Media and Public Relations Representative at New York State Assembly and as a Service Team Leader at Wegmans Food Markets.