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Joanna Mariani
Marketing Executive
Joanna Mariani is a dynamic and results-driven marketing executive with over 15 years of experience in strategic business and consumer marketing.1 She currently serves as the Vice President of Marketing at The Peach Truck, a Nashville-based company.23
Professional Background
Joanna has a rich background in digital marketing strategy and leadership, with expertise spanning various facets of marketing:
- Digital Marketing Strategy
- Analytics
- Social Media Marketing
- Search Engine Marketing (SEM)
- Display Advertising
- Search Engine Optimization (SEO)
- eCommerce
- Media & Public Relations
- Product Positioning & Branding
- Influencer Marketing
- Email Marketing
- Creative Team Leadership
- Agency Management
- Research
Education
Joanna holds advanced degrees in communication:
- Master of Arts in Communication Studies, specializing in Organizational and Political Communication from the University at Albany, SUNY
- Bachelor of Science in Organizational and Interpersonal Communication and Political Science from the State University of New York College at Brockport
Career Highlights
Prior to her role at The Peach Truck, Joanna held several notable positions:
- Chief Marketing Officer and Vice President of Marketing and Ecommerce at Swiftwick
- Senior Manager and Manager of Digital Marketing Communication at jane iredale (Iredale Mineral Cosmetics)
- Media and Public Relations Representative at New York State Assembly
- Service Team Leader at Wegmans Food Markets
In her current role at The Peach Truck, Joanna is actively involved in growing the company's digital presence and eCommerce operations. She recently posted about hiring a Director of eCommerce & Digital Marketing to lead performance and retention marketing as well as the DTC eCommerce experience.3
Joanna demonstrates a commitment to her community, as evidenced by her post expressing concern for Nashville following a severe tornado in 2020.2 Her LinkedIn profile (username: joannamariani) showcases her professional journey and expertise in the marketing field.
