Caroline Bell-Luehrs is an accomplished marketing strategist with a focus on thought leadership and brand-to-demand. With an impressive track record of driving organizational change and leading teams, Caroline has become an expert in brand management, content marketing, creative strategy, demand generation, and change management. She has an MBA from UNC's Kenan-Flagler Business School and a BA in English from the University of South Carolina. Caroline has worked at several notable organizations throughout her career, including Citrix and Align Technology. At Citrix, she served as a Senior Manager for Brand & Content Marketing, as well as held roles such as Content Marketing Manager, Senior Marketing Specialist for Content Strategy, Marketing Specialist for Demand Generation and Customer Acquisition, and Marketing Coordinator for Media. Prior to Citrix, Caroline served as the Volunteer Recruitment Manager at Santa Barbara County Education Office and Administrative Assistant at World Food Program USA.