Justin Pesola

Justin Pesola is a seasoned marketing professional currently serving as the VP of Growth & User Acquisition at Securitize, a position he assumed in 2023.1 With a career spanning over two decades, Pesola has established himself as a data-driven, P&L-focused marketing leader with an impressive track record.3

Career Highlights

Current Role:: At Securitize, Pesola is responsible for developing and executing strategies to drive user acquisition and growth. He leverages data-driven insights and oversees demand generation, focusing on enhancing engagement through targeted marketing initiatives.2

Previous Experience::

• Head of Media & Growth at Digital Asset Wealth Management Fintech (2022-2023)
• Various roles at Citi (2013-2022), including Head of SEM & Display and SVP of Integrated Marketing
• Director of US Marketing & Partnerships at Mozido (2012-2013)
• Director of Digital Acquisitions & Customer Experience at 1800flowers.com

Education and Skills

Pesola holds a Bachelor's degree in Mass Communication/Media Studies from Hofstra University, which he obtained between 1997 and 2001.13

Professional Approach

Justin Pesola is known for his expertise in:

• Managing teams and executing marketing campaigns across digital and traditional media channels
• Driving global account and revenue growth
• Developing cross-channel marketing plans, often with limited resources
• Coaching sales staff and exceeding performance goals

His LinkedIn profile suggests that he is based in Florida, United States.34

In his current role at Securitize, Pesola is actively involved in the company's efforts to bring real-world asset tokenization to the market, as evidenced by his recent LinkedIn post about "Bringing the World On-Chain".5