West Texas A&M University College of Business

West Texas A&M University

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Manager, Account Management

Skills: Sales Leadership · Product Introduction · Team Leadership · Account Management · Sales · SaaS Sales · Account Expansion

Team Lead, Key Account Management 

Team Lead, Sr. Account Management

Team Lead, Account Management

Skills: Product Introduction · Account Management · Sales · SaaS Sales · Account Expansion

Account Manager, Agency Sales

Associate Account Manager, Agency Sales

Sales Development Representative

ROI Online is an inbound marketing/sales agency born out of Amarillo, Texas that helps small businesses to develop, manage, and maximize their marketing and sales efforts through HubSpot’s CRM and by using StoryBrand’s framework.

• Managed communications among client accounts and out internal teams. Client accounts managed include Integrated Advantage Group, No-Lift Systems, Crowley’s Granite Concepts, Kyle Danner, Matrix Age Management, Proffer Surgical, ILeftMyStuff.com, among others.
• Identified the challenges our small business clients faced and work with multiple departments to offer tangible and strategic solutions.
• Advised and educated clients on how Hubspot’s CRM and inbound marketing could improve marketing and sales success.
• Promoted HubSpot’s entire suite of products and solutions to prospective clients.
• Worked collaboratively with the creative, content, and development teams to execute marketing and sales strategy as enhancements to existing solutions.
• Educated and guided clients to properly implement the StoryBrand framework for their brands/businesses.
• Identified and developed video processes to easily create agency promotional content as well as client work.
• Built a fully-equipped production studio for content creation that facilitates the mass production of video, photography, podcast, and any other forms of digital media.
• Supported internal teams to increase the effectiveness of marketing strategies through video.

ROI Online an Internet Marketing Agency

Media Director and Project Manager

Collaborated in many research initiatives from the Department of Education and College of Business by gathering data, writing grant proposals, and evaluating research results.

Graduate Research Assistant

Media Minds is a student-run boutique marketing agency housed in the College of Business at West Texas A&M University. Media Minds produces digital educational material for the College of Business top-ranked online programs, as well as occasional clients that have partnerships with WTAMU.

• Developed and executed marketing promotional campaigns for the College of Business online programs, which included video content creation, digital promotion, e-learning deployment, and social media management.
• Headed client communication through initial briefing and client feedback, as the liaison between clients and the production team.
• Supervised student employees and led weekly team meetings ensuring that progress and deadlines are met.
• Managed the video production studio and the proper maintenance of the equipment inventory.

Creative Director

Hastings Entertainment was a U.S. movies, music, books, video games, and consumer electronics retail chain with over 126 locations in the South Central United States, Rocky Mountain States, and in parts of the Great Plains and the Midwestern States.

• Created, planned, and executed merchadising strategies for the Consumer Electronics department of all 126 locations across the U.S.
• Collaborated with creative and merchandising teams to create events, online and in-store promotions to help drive overall sales, as well as brand awareness.
• Managed and monitored the development of sales and marketing campaigns to maximize revenue.

Hastings Entertainment

Promotions Manager

Collaborated with the marketing department to provide creative and strategic advertising solutions to current and prospective clients.

San Antonio Express-News

Marketing Artist Intern

Plan and execute creative campaigns to promote internal university departments by designing copy and art layouts.

Creative Marketing Assistant

Developed excellent student-oriented customer service to promote and advertise WTAMU as a lovemark to our customers.

Carlos Aguirre