University College Dublin

Dublin Business School

Fitzwilliam Institute

Strategy & Programme Manager - dunnhumby Ireland

dunnhumby

Head of Client Services and Media Enablement

Head of Client Services & Media Insight

Head of strategy for dunnhumby media Ireland

Head of Media Ireland

Client Director

Client Manager

Online Marketing

• Responsible for co-ordination, re-development and site maintenance of the HRM and Top People websites. 
• Drove Search Engine Optimisation program to increase organic rankings and drive quality traffic to both websites.
• Coordinated PPC campaign for both sites and liaised with google account manager on campaign changes and developments.
• Analysed web traffic, identified trends, interpreted results and implemented site improvements.
• Monitored online trends and determined which channels have the highest return on investment.
• Coordinated and executed all Email Marketing campaigns within the organisation. Managed targeted monthly e-newsletters to database, circa 5000 e-shots monthly.

Offline Marketing

• Partnered with Managing Director in devising Brand Strategies and Marketing Plans, managed expectations while delivering marketing projects on time and within budget constraints.
• Management and monitoring of the Marketing Budget.
• Re-development of an integrated business development and CRM marketing database ensuring information was relevant and accurate.
• Worked with Business Development Manager in preparing client presentations and proposals. 
• Conducted market analysis, carried out industry research and analyse of revenue sources.
• Assessment and coordination of brand promotion through sponsorship agreements.
• Event Management both internal and external.
• Coordination and deployment of successful PR Campaigns generating brand exposure across national print media.  
• Forged strong working relationships with industry media and journalists.
• Designed and assisted in production and execution of targeted industry surveys to clients. 
• Liaised with and advised management, clients and designer on design brief and creative development process of all print advertising.
• Managed and coordinated the development of all marketing collateral, liaised with designer from material concept to final design and production.

HRM Executive Recruitment

Senior Marketing Executive

• Daily competitions in Metro, responsibility for contacting promoter, sourced tickets, promoted Metro brand and benefits of editorial in paper, set up competition line and contacted winners.

• Feature writing: 60 Sec Interviews: Liaised with PR executives, set up interview schedules, carried out relevant research, conducted interviews and wrote up editorial. Co-ordinated layout of editorial with sub-editors.

• Style page: Contacted fashion and beauty experts and PR executives, set up meetings with all parties, researched possible articles, sourced information and pictures for Style Page features and wrote content. 

• Created features ideas, researched information for articles and proof-read copy.

• Organised diary and travel management of Editorial Department.

• Prepared and set-up systems to ensure effective communication and smooth running of day-day activities of newspaper e.g invoicing systems, casual payment systems, staff, customer and contributor requests. 

• Involved in organising Metro events within the organisation, venue selection, catering, entertainment etc.

• Organised photoshoots for Style page, commissioned photographer, model, organised hair and make-up and liaised with PR executives representing fashion brands to provide clothes, shoes and accessories.

• Set up meetings with PR representatives to introduce different organisations to the Metro brand.

• Built close relationships with Music and Arts promoters, main point of contact with MCD and Aiken Promotions.

Metro Newspaper

Communications Assistant

Ger Foley