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Carla Blatt
Head of Brand & Audience Development at State Library Victoria
Carla Blatt is a commercially astute and strategic marketing communications professional, renowned for building leading brands and creating organizational awareness and engagement.
With a background in BA - SocSc, Sociology, Politics, Visual Arts from Monash University and studies at Kilvington Grammar, Carla is equipped with a solid educational foundation.
During her career, she has held key positions such as Head of Brand & Audience Development at State Library Victoria, Head of Marketing, Brand and Design at the Department of Transport, Manager, Marketing and Brand Strategy at the Department of Transport, and General Manager, Brand and Customer Information (Acting) at Public Transport Victoria.
Carla has also contributed her expertise in roles like Brand and Partnerships Manager at Public Transport Victoria, Head of Brand & Communications at Make-A-Wish Australia, and Head of Marketing Communications at Prostate Cancer UK.
Her professional journey includes positions such as Campaign Manager at The Children's Society, Customer Communications Manager - QLD at TRUenergy, and Marketing and Brand Consultant at Esanda / ANZ Bank.
Carla Blatt's core areas of expertise include being a passionate leader known for creating high performing teams, strategic brand management which involves building innovative brands and creating awareness, and strategic communications focusing on digital and media platforms while driving employee engagement.