Renae Johnson

Renae Johnson is a seasoned marketing communications professional with 17 years of experience, specializing in advertising, sales promotion, direct mail, PR, and digital tactics. She excels in planning and executing multimillion-dollar ad campaigns, managing brands, and ensuring consistent customer communication across various media channels.

Renae has a strong background in creating ATL, BTL, and TTL strategies, as well as developing localized marketing and branding materials like print, signage, and stationery. She has evaluated and optimized marketing campaigns, analyzed market trends, and provided strategic recommendations for senior management based on market dynamics.

An expert in marketing communications, Renae has also contributed to creating web content, online ads, and digital campaigns for new product launches and market entries. In leadership roles, she has fostered open-door policies and empowered team members to take ownership and responsibility.

Renae's educational background includes a Certificate in Direct Marketing, a BBus in Marketing & PR, a Diploma of Business Marketing, and a Small Business Operations Traineeship. Her professional experience spans roles such as East Coast Marketing Manager at Alinta Energy, Freelance Marketing Communications Consultant at KinCare, Brand Manager at the University of Sydney, Brand & Communications Manager at Ausgrid, and Marketing Communications Manager at EnergyAustralia, among others.