Suffolk University

Head of US Marketing at Healthy.io

Healthy.io

VP of Marketing

Healthy.io transforms the smartphone camera into a medical device to deliver healthcare at the speed of life. Our technology helps people find the right moments to manage their health.

Our home urinalysis and digitized wound care services enable providers and healthcare systems to create meaningful interactions with their patients and close gaps in access and care, while increasing patient satisfaction.

By allowing people to test at their convenience we help systems better manage various health conditions, saving lives and cutting costs.

Head of US Marketing

Cricket Health is a specialty kidney care provider of integrated nephrology and dialysis care for people with Chronic Kidney Disease (CKD) and End Stage Renal Disease (ESRD).  Cricket Health delivers world-class, technology-enabled multidisciplinary care both in-person and virtually to achieve the best outcomes possible for patients and the best value for partners, keeping patients healthy and out of the hospital, accelerating access to transplant, and increasing home dialysis adoption.  We are committed to aligning the success of our company with those of our partners and the patients whom we serve.

Cricket Health

Director of Marketing

Binx Health (formerly Atlas Genetics) is creating new categories of healthcare solutions that deliver on demand testing to people where they need it most. With its proprietary, desktop, PCR-based point-of care testing platforms and consumer mobile offerings, the company is redefining “convenient care” for the modern consumer. Binx is developing a suite of offerings that service healthcare needs where people live, work and shop.

Responsibilities: 

• Mobilize marketing activities while directing the development and delivery of a fully integrated marketing strategy.
• Streamline development and implementation of branding strategies, as well as the marketing strategy for new and existing products.
• Manage agency relationships and oversee the implementation of marketing strategies, including campaigns, events, digital marketing, and public relations.
• Collaborate with the sales team, facilitating the accomplishment of commercial objectives by providing them with appropriate tools, materials and resources.
• Create a roadmap for the Marketing team’s activities, ensuring that the marketing objectives are effectively executed.
• Undertake continuous analysis of competitive environment and consumer trends, developing and delivering marketing and communications strategies based on data analytics.

Accomplishments: 

• Led corporate global rebrand through legal trademarking process, including naming, logo design, and brand identity. 
• Created extensive product development plan and successfully managed team of 25+ to product launch in under six months. 
• Implemented demand generation campaigns that secured over 50MM in potential revenue for newly FDA-cleared testing platform. 
• Developed and adapted a strategic advertising plan to reach millennials on a National level, maximizing both traditional and digital channels to drive brand awareness and engagement. 
• Directed PR teams and secured features on Fox, NBC, ABC, CBS, 360dx, and GenomeWeb

Binx Health

Senior Product and Program Manager

Agency 451 is an award-winning, fully integrated marketing and communications agency that specializes in creative design, advertising, public relations, digital marketing, media buying, experiential events, and content marketing. Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing brings the big ideas that help Ignite Brand Love.

Responsibilities: 

• Planned and adhered to client and internal budgets, facilitating the tracking of actual revenue and expenses, in addition to comparison of planned budgeting.
• Oversaw larger, integrated accounts spanning all agency departments including public relations, creative, social media, SEO, and paid digital advertising. 
• Established goals and objectives based on customer requirements and needs to offer suitable solutions and generate new business; successfully strategized and directed internally to meet all client deliverables and deadlines.
• Expedited diverse multi-channel media buys including TV, billboard, print, radio, and digital marketing strategies. 
• Transacted successful client contract renewal negotiations including growth and upsell opportunities.
• Prepared and presented reports, communicating overall quarterly/annual progress to senior management and external stakeholders.

Accomplishments:

• Created an integrated marketing program featuring an influencer strategy, synergizing traditional and digital media, thus, resulting in a 25% YoY revenue increase for an amusement park chain. Also boosted website social traffic by 1,000% YoY, a 70% increase in referral traffic, and 175% increase in Instagram followers.
• Identified and secured over $250,000 in incremental revenue within the first three months of financial services client engagement.

Agency 451

Client Partner

Account Director

Senior Account Manager

Account Manager

• Produce design functions for small and mid-sized companies, delivering effective, aesthetic, on-brand, and on-strategy creative for websites, web pages, email promotional creative, and social media marketing initiatives.
• Translate product positioning, existing research, and offline/online marketing strategies into effective marketing collateral.
• Work with e-commerce team and internal and external developers to ensure aesthetics are aligned with usability, accessibility, and web standards; ensure proper implementation within a web environment and sustain consistency and integrity of the creative vision, translating and creating marketing requirements into compelling, appropriate campaigns and designs.
• Ensure consistency of brand and creative across digital customer touch points.

Accomplishments:
• Optimized design and marketing content for webpages for a plastic surgeon's office, resulting in a 60% increase in time on site.
• Generated and implemented weekly email campaigns for a real estate client, significantly bolstering sales pipeline growth.
• Established a successful lead generation program for a local insurance agency via CRM and marketing automation software.

Independent Digital Marketing Consultant

Digital Marketing Consultant

• Responsible for the management and coordination of all Boston Area events at Todd English’s Olives, Figs Charlestown, Figs Charles St, Isabelle’s CurlyCakes and any other venue related to Todd English Enterprises.
• Responsible for the development and implementation of marketing and public relation plans along with the development of sponsorship, trade, and business arrangements. 
• Design, creation and maintenance of websites for Olives, Figs, and Isabelle’s CurlyCakes, along with advertisement design and creation for all other collateral for print and web. 
• Responsible for management of all social media aspects for Todd English including; twitter, Facebook and Instagram.

Todd English Enterprises

Senior Sales and Marketing Manager

• Responsible for coordinating logistics for over 70 annual trade shows, including budgets, travel, meeting schedules, hotel room accommodations, meeting room space, food and beverage, A/V and any other necessary equipment, itineraries, and shipment of marketing materials. 
• Worked with sales post event to determine quality of show and make improvements upon feedback. 
• Managed websites lead generation program through internal CRM and maintained monthly and annual sales reporting for all website and inbound call leads.

Lightower Fiber Networks

Events Coordinator

• Assisted with writing, editing, and updating sales & marketing content/collateral, white papers, presentations, images, videos, and other company content and material.  
• Executed a wide variety of details that involve direct mail, email campaigns, marketing trade shows and events, public relations, customer communications, promotions, and other marketing activities. 
• Responsible for the planning of seminars, trade shows, and internal company outings. 
• Built and maintained relationships with vendor partner marketing representatives and assisted with yearly marketing plans and strategic spending for partner MDF programs.

Jessica Lavoie