Kristy Badger

Kristy Badger is an accomplished marketing leader with a diverse range of experience across a wide range of industries. With a focus on multichannel marketing and brand strategy, she has driven business growth within B2B, B2C, and B2B2C organizations in agriculture, automotive, building products, CPG, education, electronics, fashion & apparel, financial, food & beverage, franchises, government services, hair care, healthcare & pharmaceuticals, lottery, manufacturing, quick-serve restaurants, retail, software, sports marketing, technology, travel & tourism. Kristy is known for creating compelling brand experiences through thoughtful storytelling, integrated marketing strategies, strategic media placement, retail & merchandise strategy, digital, websites, and apps, events & activations, PR, acquisition & loyalty programs, and other marketing initiatives that employ data-driven insights and exceptional creativity. Kristy is a trusted influencer, collaborator, and advisor who is respected by clients, decision-makers, leaders, and team members alike for her fact-based data, guidance, and leadership. She empowers teams to succeed and deliver exceptional results as an inspiring team leader and relationship builder. With a Bachelor of Science degree in Speech Communication, Organizational Development/Advertising from the University of Utah, Kristy has held various leadership positions including Director of Planning & Strategy for Relationship Businesses at TCF Bank, Senior Brand Leadership & Strategy Consultant at KBC, Vice President/Group Account Director at Periscope (Full Service Agency), Vice President of Marketing at Minnesota Timberwolves & Lynx, Engagement Director at Modern Climate (Digital Agency), Account Director at Martin Williams (Full Service Agency), Account Leader at Carmichael Lynch (Full Service Agency), Interactive Sr. Account Manager at EURO RSCG Worldwide (Digital Agency), and Assistant Account Manager at Penna Powers (Full-Service Agency).