Natalie Alia

Natalie Alia is a seasoned marketing professional currently serving as the Head of Global Brand, Communication and Strategy at Intuit.23 With nearly 15 years of experience in strategic brand development and marketing across various industries, she has established herself as an expert in her field.

Professional Background

Natalie's role at Intuit involves:

• Orchestrating meaningful connections with consumers2
• Leading global brand development and communication strategies3
• Overseeing integrated marketing communications and brand equity for Intuit QuickBooks4

Her expertise spans several areas, including:

• Strategic brand development
• Experiential marketing
• Digital marketing
• Social media marketing

Education and Skills

Natalie holds a degree from Syracuse University's Martin J. Whitman School of Management.2 Her skill set includes:

• Branding
• Visual communication
• Bold idea execution

Notable Projects

One of the significant projects Natalie has been involved with is the "Adios Cuadernito" campaign for Intuit QuickBooks, where she served as the GMM of Integrated Marketing Communications & Brand Equity.4 This campaign likely aimed to increase QuickBooks adoption among Latino small business owners, aligning with Intuit's strategy to expand its customer base.1

Natalie Alia's LinkedIn profile can be found at linkedin.com/in/natalie-alia-1b78288, where more details about her professional journey and accomplishments may be available.2