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Bruce Friend
Bruce Friend is a highly accomplished professional with a diverse background in media, entertainment, market research, and data monetization.
He pursued his education at Brooks School and went on to study Communication, Bachelor of Arts in Communications, and Psychology at the University of Massachusetts Amherst.
Bruce currently holds the position of Chief Data Monetization Officer at Screen Engine, Llc. Previously, he served as the Chief Revenue Officer and Chief Product and Innovation Officer at the same organization.
Before his current role, Bruce Friend held several prominent positions in notable companies. He was the President of Media and Entertainment at Maru/Matchbox and also served as President at Market Research Council.
His extensive experience includes roles such as President of Global Media and Entertainment at Vision Critical, President of Media and Entertainment Insights at OTX, and Senior Vice President of Worldwide Research at Sony Pictures Entertainment.
Bruce has a strong background in research and planning, having served as Senior Vice President at Viacom, Vice President at Nickelodeon, and Vice President of Research and Strategic Planning at MTV Latin America.
Prior to these roles, he held positions at Nbcuniversal Hispanic Group as Vice President of Research, Saatchi & Saatchi as Associate Research Director, Disney Channel as Research Manager, HBO as Research Manager, and Young & Rubicam as a Research Analyst.
With his wealth of experience and expertise, Bruce Friend is recognized as a leader in the field of media, entertainment, and market research.
His contributions to various organizations have been instrumental in driving growth, innovation, and strategic decision-making.
Bruce's educational background, coupled with his hands-on experience in different industry sectors, positions him as a valuable asset in the realms of data monetization, media insights, and strategic planning.
His leadership roles in top companies underscore his exceptional skills and industry knowledge, making him a sought-after professional in the fields of media, entertainment, and market research.
