Kim Rosenblum

Kim Rosenblum is a highly accomplished C-suite Executive with a wealth of experience in product, performance, and brand marketing.

Starting off at a traditional advertising agency, Kim has risen to the position of Chief Marketing Officer at the innovative fintech company, Betterment.

In her role at Betterment, Kim is responsible for overseeing both direct-to-consumer (D2C) and business-to-business (B2B) marketing strategies, handling areas such as media, creative, insights, content, social, product, and performance.

Through her leadership, Kim has successfully built a strong brand for Betterment, achieving remarkable results in various key metrics such as improved efficiency, shortened payback period, increased lifetime value (LTV), and enhanced customer composition.

Before her time at Betterment, Kim held prominent positions at Viacom where she played a pivotal role in launching and establishing renowned brands like Nickelodeon and TV Land.

Throughout her illustrious career, Kim Rosenblum has been recognized with several prestigious awards, including an Emmy, an Effie, and Variety's brand Innovator award.

Kim holds a degree in Communication and Media Studies from the University of Iowa.

Aside from her professional roles, Kim has also been actively involved in various organizations, serving in leadership positions such as the Chief Marketing Officer at Betterment and being a part of the Leadership Team at Women for Biden Harris 2020.

Kim's professional journey includes executive roles at Viacom, where she held positions like Executive Vice President, Chief Creative Officer & Head Of Marketing at Nickelodeon, Executive Vice President Marketing and Creative at TV Land, Senior Vice President Creative Director at TV Land & Nick At Nite, and Vice President Creative Services at Nickelodeon.

Additionally, Kim has experience as a Producer at Young & Rubicam, showcasing her diverse skill set and extensive industry knowledge.

With a strong background in FinTech, Media, and Entertainment, Kim Rosenblum is a sought-after professional with a proven track record of success.

For board opportunities or consultations within these industries, Kim Rosenblum is a valuable contact to consider.