Alison Reid

Alison Reid is a seasoned PR and communications specialist with over 20 years of experience in international and pan-regional PR & communications.

Her expertise lies in promoting multinational brands across various sectors, with a strong focus on international business, multimedia, broadcasting, and entertainment.

Alison has a rich background in managing consumer and corporate communications for Viacom's pan-African multimedia portfolio, working with brands like MTV, MTV Base, VH1, Nickelodeon, Comedy Central, and BET.

She has successfully led PR strategies and management for major consumer and media events, such as the MTV Africa Music Awards, BET Experience, NickFest, MTV Africa All Stars, among others.

Alison's specialist sectors include music, youth, comedy, kids' entertainment, broadcasting, live events, FMCG, consumer products, ad sales, as well as international and pan-European/African communications.

Her skill set extends to social media PR, crisis & issues communications, event management, project & change management, and internal communications.

Alison's educational background includes a BA in English from the University of Birmingham and a BA Honours in English Language and Literature.

She also studied English, History, and Mathematics at The High School in Bedford and attended Cronulla Public School in Australia.

Alison's professional journey includes notable roles such as Director Of Communications at VIMN Africa, Vice President of Corporate Affairs and Communications at MTV Networks Europe, as well as various positions in communications agencies like Burson-Marsteller, Biss Lancaster plc, Richmond Towers PR, and Bright Williamson Associates.