Brit Nowacki

Brit Nowacki is an experienced B2B marketing professional currently serving as the Account-Based Marketing Director at ADP.1 She joined ADP in this role in June 2023 and is based in the Portland, Oregon Metropolitan Area.1

Professional Background

Brit is described as a seasoned B2B marketer who excels at the intersection of creative strategy and campaign execution.1 Her career history includes:

Current Role:

• Account-Based Marketing Director at ADP (June 2023 - Present)1

Previous Positions:

• Senior Manager of Demand Generation at NetDocuments (January 2021 - September 2023)
• Account-Based Campaign Manager at Intapp (January 2019 - December 2020)1

Responsibilities at ADP

In her current role, Brit is responsible for:

• Leading and implementing the enterprise account-based marketing strategy
• Driving predictable pipeline and fueling revenue growth
• Developing and managing ABM programs, including one-to-one, one-to-few, and one-to-many campaigns
• Overseeing ideal customer profile design, buyer journey mapping, and execution of digital and offline demand generation initiatives
• Directing cross-functional teams to build a comprehensive ABM approach1

Brit's expertise lies in creating and executing integrated marketing campaigns, content creation, and leveraging various channels to drive demand and accelerate pipeline growth within target accounts.1