Brian LaRock

Brian LaRock is a highly experienced senior executive with a vast background in finance, accounting, leadership, and strategy. With over 15 years of tenure in early to mid-stage start-up ventures within the SaaS, digital media, and digital marketing sectors, Brian possesses a unique insight into the start-up landscape, coupled with the expertise needed to propel emerging companies to new heights. His career is marked by successfully growing enterprise value and leading multiple start-ups through acquisitions by notable entities such as the Hearst Corporation, AOL, and USA Today Sports Media Group (Gannett).

Brian's educational background includes a Bachelor's Degree in Accounting from the University of Massachusetts Lowell. Throughout his career, he has held significant roles in various prestigious organizations, showcasing his proficiency in financial management and operational leadership.

Some of the key organizations Brian has been associated with include Litify, Welcome Commerce, Inc. (acquired by Salsify), COTA (Cancer Outcomes Tracking & Analysis), NewsCred, Big Lead Sports (acquired by Gannett/USA Today Sports Media), 5min Media (acquired by AOL), UGO Entertainment, Inc. (acquired by The Hearst Corporation), and Experience, Inc.

Brian LaRock's proven track record in financial stewardship, coupled with his strategic vision and leadership abilities, positions him as an invaluable asset in the realm of start-up enterprises and corporate finance.