Suggestions
Steve Shaffer
Executive Level Marketing Leader specializing in B2B, Digital Marketing, and Go-To-Market Strategy.
Steve Shaffer is the founder of SteveShaffer.com and an experienced executive in marketing, particularly within B2B technology sectors. He has over 15 years of experience working with middle-market and venture-backed companies, contributing to significant revenue growth and strategic marketing initiatives for global organizations such as Google, Capital One, Accenture, and AWS.
Professional Background
Shaffer has held several high-level marketing positions, including:
- Head of Marketing at Hilltop Advisory (October 2023 - Present)
- Senior Vice President of Marketing at KETOS (October 2020 - September 2023)
- Vice President of Marketing & Global Center of Excellence at Astreya (2018 - 2020)
- Vice President of Marketing & Strategic Accounts at 9Lenses (2012 - 2018)
He has a proven track record of building and transforming marketing organizations, developing go-to-market strategies, and leading teams to achieve substantial revenue increases. For instance, he successfully grew a company's revenue from $70 million to $135 million in just 24 months by crafting an effective corporate strategy and assembling a high-performing marketing team.1
Skills and Expertise
Shaffer's core competencies include:
- Revenue marketing
- Go-to-market strategy and transformation
- Digital marketing and advertising
- Demand generation and analytics
He is particularly passionate about building marketing functions from the ground up and has experience in various industries, including technology and environmental sectors.1
In addition to his professional roles, Shaffer has also served as a lecturer in the Digital Media Division at Baylor University, sharing his expertise in communication and marketing strategies.1
