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Brian Holdsworth
Director of Research at ServiceNow
Brian Holdsworth is an experienced product manager, customer/market, and UX research professional with over 18 years of hands-on experience in planning, researching, and delivering consumer and business software.
Known for his passion for building high-performing, productive, and happy teams through inspiration, mentoring, and leading by example, Brian Holdsworth excels in helping individuals succeed and grow.
His expertise lies in identifying target users and needs through qualitative and quantitative research, transforming findings into actionable insights and product innovation, and simplifying complex technical topics for better understanding.
Having held key positions such as Director of Research and Director of Product Management at ServiceNow, as well as various senior roles at Microsoft in product planning, program management, systems architecture, and software testing, Brian's professional journey is marked by a relentless pursuit of solving complex problems with a system-level approach and a curiosity that drives results.
