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Brian Cantwell
Leading Marketing Innovation & Digital Transformation in Pharma
Brian Cantwell is a seasoned leader in marketing, technology, and digital transformation, bringing over a decade of expertise in the convergence of digital and life sciences.
Over the past 15 years, Brian has excelled in designing, building, and managing multi/omni-channel marketing and digital customer engagement divisions, driving tangible business outcomes for prominent biopharmaceutical firms.
With a profound focus on customer-centric strategies, Brian specializes in marketing, customer relationship management, marketing technology, and customer experience within the realms of pharmaceuticals, biotech, biopharma, healthcare, and digital health.
Educationally, Brian pursued his MBA in Entrepreneurship & Innovation from MIT Sloan School of Management and holds an AB in History with a concentration in International Relations from Harvard University.
Throughout his career, Brian has held significant positions such as Vice President of Digital Strategy & Product Operations, Vice President of Digital Strategy & Operations at Bayer, and Senior Director of Multichannel Excellence at Biogen.
Additionally, he has served in roles like Associate Director of Marketing Technology at Biogen, Customer Operations Intern at HubSpot, Managing Director at MIT $100K Entrepreneurship Competition, and Senior Manager at Accenture Interactive.
Brian's diverse skill set spans various disciplines including inbound marketing, internet marketing, digital marketing, social media, branding, voice of the customer, business architecture design, radio frequency identification, consumer products, retail, and travel services.
An accomplished author, Brian has contributed as a White Paper Author at the MIT Auto-ID Center.
His depth of experience and broad expertise make Brian Cantwell a sought-after professional in the domains of marketing, technology, and digital transformation.