Brian Cantwell

Brian Cantwell is the Vice President of Digital Strategy & Operations at Bayer Pharmaceuticals, based in Cambridge, MA.2 He is a marketing, technology, and digital transformation leader with over a decade of experience in the pharmaceutical industry.2

Cantwell joined Bayer in July 2020 and has been instrumental in leading the company's digital transformation efforts.2 He played a key role in Bayer's initiative to bring digital media buying operations in-house, which was a first in the pharma industry.13 This move aimed to improve data control, increase return on investment, and enhance customer engagement in digital channels.13

Before joining Bayer, Cantwell held several leadership positions at Biogen, including Senior Director of Multichannel Excellence and Associate Director of Marketing Technology.2 He also worked at Accenture Interactive for nearly 11 years.2

Cantwell holds an MBA from the Massachusetts Institute of Technology - Sloan School of Management and an AB from Harvard University.2 He has received several awards for his work in digital innovation, including the PM360 Innovator Award in 2021 for Bayer's Digital Media In-housing Strategy.2