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Robin Fitch
Sr. Manager RGM Trade Capabilities Insights at The Coca-Cola Company
Robin Fitch is a Senior Manager of Category Insights at The Coca-Cola Company, currently based in the Atlanta Metropolitan Area. With a strong background in shopper insights and category management, Fitch has accumulated extensive experience in the consumer products sector, particularly within the Beverage, Health & Beauty, and Home Care categories.
Professional Background
Fitch has held several key positions at The Coca-Cola Company since joining in 2015. His current role, which he has occupied since July 2022, involves building solution-based recommendations using promotion optimization tools and advanced data analysis. He also prepares post-promotion analyses for key trade events, contributing to commercial strategy and investment decisions.
Prior to this, Fitch served as the Senior Manager for Brand & Category Insights and has been involved in various capacities focusing on category dynamics, consumer qualitative research, and the commercialization of national retail strategies across different product portfolios, including tea and coffee.12
Education
Fitch holds a Bachelor of Applied Science in Finance from Binghamton University and an MBA in Accounting from Georgia State University.1
Skills and Expertise
His expertise includes quantitative and qualitative research, custom analytics, and retail interface, with a proven ability to develop and implement strategic solutions that drive business growth. He is recognized for his strong communication and collaboration skills, which facilitate effective partnerships across various teams within the organization.1
