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Brian Barbara
Vice President-Away From Home Sales at Califia Farms
Brian Barbara is a seasoned professional known for his expertise in building and leading successful sales teams across North America.
With a strong background in growing both large and start-up national brands in the natural and conventional food channels, Brian has a proven track record of driving growth in various market segments and trade classes.
Brian pursued his education in Organizational Leadership and Business at Azusa Pacific University, further enriching his skills and knowledge in the field.
His career journey includes key leadership roles in reputable organizations such as Califia Farms, ARYZTA, JUST, and ConAgra Foods, where he excelled in driving sales and expanding market reach.
Brian has held significant positions including Vice President and Sr. Director of Sales at Califia Farms, Division Vice President at ARYZTA, Director Sales & Distribution at JUST, and various managerial roles at ConAgra Foods.
His experience spans across Away From Home Sales, Corporate Accounts, Field Sales, Customer Development, and more, showcasing his versatile skill set and adaptability in different sales environments.
Brian Barbara's solid foundation in sales strategy and team management has been instrumental in his success in the industry.