Dave Ritterbush

Dave Ritterbush is the Chief Executive Officer of Califia Farms, a position he has held since October 2020.12 He is an experienced executive in the consumer packaged goods industry, particularly in the health and wellness sector.

Career Highlights

Califia Farms: Ritterbush joined Califia Farms, a company known for producing plant-based dairy alternatives, as CEO in September 2020.2 Under his leadership, the company has continued to innovate in the plant-based beverage space, including the development of products like zero sugar oat milk.3

Previous Leadership Roles: Before joining Califia Farms, Ritterbush held several prominent positions:

• CEO of Quest Nutrition (February 2017 - October 2020)
• CEO of Popchips (September 2015 - February 2017)
• President and CEO of Premier Nutrition Corp. (April 2009 - February 2015)
• Vice President and General Manager at Red Bull North America (2007 - 2009)
• Senior Vice President of Marketing at Dreyer's Grand Ice Cream (1991 - 2006)1

Expertise and Focus

Ritterbush has demonstrated expertise in:

• Organizational leadership
• Sales turnaround
• Brand refreshment and product innovation
• Supply chain restructuring
• Global procurement

At Califia Farms, he has been focusing on:

• Keeping up with consumers' desire for more plant-based options
• Expanding the company's RTD coffee products
• Exploring culinary applications for plant-based beverages3

Education and Board Positions

Ritterbush received his undergraduate degree in Business Administration with a focus on Marketing from San Diego State University. He currently serves as an Independent Director for Farmer Brothers Coffee and Humm Kombucha.2