Brendan Regan

Brendan Regan is a versatile Digital Marketing and Growth leader with a rich background in Email Marketing, Data Analytics, and Campaign/Website Optimization. Demonstrating expertise in Business Strategy, Brendan has navigated roles in Client-side, Agency, and Vendor environments, excelling in leading cross-functional teams to enhance digital sales and customer engagement strategies.

His skill set spans a wide range of areas including Outbound Marketing, SaaS Marketing, Customer Lifecycle Marketing, Agile Marketing, Marketing Optimization, Conversion Rate Optimization, Web Analytics, A/B Testing, Multivariate Testing, Search Engine Marketing, User Experience, Web Design, and eCommerce. Brendan is experienced in Information Architecture, Copywriting, Editing, Persona Development, as well as Project, Program, and Product Management. Furthermore, he is adept at Journey Mapping, Site Merchandising, and Business Intelligence.

Brendan Regan pursued a Bachelor of Arts in English at Bowling Green State University, laying a strong educational foundation for his career.

Throughout his professional journey, Brendan has held notable positions including Senior Director and Director of Growth Marketing at Smartsheet. Prior to that, he served as Principal Optimization & Analytics Consultant at his own firm, Brendan Regan Consulting. His experience also encompasses roles such as Sr. Manager of Optimization at Webtrends, Senior Analyst at Future Now, Inc., Website Manager at Entellium (acquired by Intuit), Product Manager at Versaly Entertainment, Web Content Specialist at Quark, Inc., and Web Product Manager at CheapTickets.com and Across Media Networks, LLC.