Elena Millan

Elena Millan is a seasoned professional with over twelve years of experience in the digital sector, specializing in web analytics and data-driven decision-making.

Throughout her career, Elena has led various projects ranging from start-ups and digital transformations to large-scale initiatives in national and international companies, emphasizing strategy development and team management.

She is proficient in utilizing a wide range of tools such as Adobe Analytics, Google Marketing Suite, Google Analytics 360, and Google Tag Manager, among others, to execute data analytics projects effectively.

Elena's expertise extends to setting up and tracking campaigns across different platforms to optimize marketing budgets and maximize funnel stage performance.

Committed to continual growth and sharing knowledge, she has also served as a teacher in several specialized courses and holds certifications in Google Analytics and Google Ads.

Her educational background includes studies in Business Administration and various certifications in analytics, web intelligence, and digital customer experience management, from reputable institutions worldwide.

Elena's professional journey includes roles at esteemed organizations such as Altran, Boehringer Ingelheim, VASS, and British Council, showcasing her versatility in digital analytics and strategy.

She is recognized for her proficiency in data analytics, web analytics, Google Analytics 360, business intelligence, search engine marketing, and social network optimization, among other key skills.