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    Mariel Bacci Kilroy

    Making customers stick to D2C brands since 2008

    Mariel Bacci Kilroy is the Co-Founder of Sticky Digital, LLC, a digital marketing agency focused on customer retention for e-commerce brands. Here are some key details about her:

    Professional Background

    Mariel has extensive experience in digital marketing and e-commerce strategy:

    • Co-founded Sticky Digital in October 2019, which specializes in retention marketing for Shopify stores12
    • Previously held roles including:
      • Marketing Director at Lively Root
      • Strategy & Business Development Director at Lucid Fusion
      • Director of Ecommerce at Basis
      • eCommerce Strategy Director at Brand Value Accelerator2

    Expertise

    Her areas of expertise include:

    • Email marketing
    • Data analytics
    • Campaign and website optimization
    • Customer lifecycle communication
    • Conversion rate optimization
    • A/B testing and multivariate testing12

    Education

    • Attended Michigan State University, studying Social Anthropology, Decision Theory, Sociology, and Anthropology (2003-2008)
    • Studied Art Direction, Design, Advertising, and Marketing at Miami Ad School (2009-2011)2

    Philosophy

    Mariel describes herself as being "truly in deep love with building brave, inspiring, and thoughtful brands." She focuses on making customers "stick" to direct-to-consumer (D2C) brands through retention marketing strategies.2

    Current Role

    At Sticky Digital, Mariel leads efforts to help e-commerce brands increase customer lifetime value through:

    • Email marketing
    • SMS marketing
    • Loyalty programs
    • Subscription services
    • Tech stack optimization2

    Her approach emphasizes data-driven strategies and compelling customer communications to make digital sales efforts more cost-effective.2

    Highlights

    Jun 6 · digioh.com
    How to Create Marketing Efficiency For Your Shopify Store in 2024
    How to Create Marketing Efficiency For Your Shopify Store in 2024
    Jun 6 · twitter.com
    Blake Imperl on X: " It's officially live! Introducing the 2024 Shopify ...
    Blake Imperl on X: "   It's officially live! Introducing the 2024 Shopify ...

    Related Questions

    What inspired Mariel Bacci Kilroy to co-found Sticky Digital?
    What are some notable projects Mariel Bacci Kilroy has worked on at Sticky Digital?
    How did Mariel Bacci Kilroy's experience at VaynerCommerce influence her career?
    What makes Mariel Bacci Kilroy's approach to digital marketing unique?
    How has Mariel Bacci Kilroy's background in sociology influenced her marketing strategies?
    Mariel Bacci Kilroy
    Mariel Bacci Kilroy, photo 1
    Mariel Bacci Kilroy, photo 2
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    Location

    La Mesa, California, United States