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Mariel Bacci Kilroy
Making customers stick to D2C brands since 2008
Mariel Bacci Kilroy is the Co-Founder of Sticky Digital, LLC, a digital marketing agency focused on customer retention for e-commerce brands. Here are some key details about her:
Professional Background
Mariel has extensive experience in digital marketing and e-commerce strategy:
- Co-founded Sticky Digital in October 2019, which specializes in retention marketing for Shopify stores12
- Previously held roles including:
- Marketing Director at Lively Root
- Strategy & Business Development Director at Lucid Fusion
- Director of Ecommerce at Basis
- eCommerce Strategy Director at Brand Value Accelerator2
Expertise
Her areas of expertise include:
- Email marketing
- Data analytics
- Campaign and website optimization
- Customer lifecycle communication
- Conversion rate optimization
- A/B testing and multivariate testing12
Education
- Attended Michigan State University, studying Social Anthropology, Decision Theory, Sociology, and Anthropology (2003-2008)
- Studied Art Direction, Design, Advertising, and Marketing at Miami Ad School (2009-2011)2
Philosophy
Mariel describes herself as being "truly in deep love with building brave, inspiring, and thoughtful brands." She focuses on making customers "stick" to direct-to-consumer (D2C) brands through retention marketing strategies.2
Current Role
At Sticky Digital, Mariel leads efforts to help e-commerce brands increase customer lifetime value through:
- Email marketing
- SMS marketing
- Loyalty programs
- Subscription services
- Tech stack optimization2
Her approach emphasizes data-driven strategies and compelling customer communications to make digital sales efforts more cost-effective.2