Mariel Bacci Kilroy

Mariel Bacci Kilroy is a specialist in conversion rate optimization with a holistic approach, delivering tangible results that boost sales, reputation, leads, and reduce costs.

With expertise in marketing optimization, conversion rate optimization (CRO), web analytics, A/B testing, SEM, user experience (UX), online marketing, and more, Mariel brings a psychology-driven perspective to market research, strategy development, and marketing effectiveness measurement.

She holds a background in Art Direction, Design, Advertising, On and Offline Marketing from Miami Ad School, and Social Anthropology, Decision Theory, Sociology, and Anthropology from Michigan State University.

Professionally, Mariel has held positions like Head of Marketing at Lively Root, Strategy & Business Development Lead at Lucid Fusion, Director of Ecommerce at Basis, eCommerce Strategy Director at Brand Value Accelerator, among others.

Her skill set includes Adobe Illustrator, Adobe Photoshop, InDesign, Web Design, Copywriting, Project Management, and various other tools and techniques relevant to marketing, optimization, and business development.

Mariel Bacci Kilroy's background spans from conversion optimization roles to digital marketing management, showcasing a well-rounded expertise across different facets of online business and advertising.

She has a strong grasp of market research, ethnography, and a track record of success in optimizing sales funnels, user journeys, and digital marketing campaigns.