Suggestions
Bipin Mundhwa
Research & Digital Lab at ZEE5 I Market & Consumer Research I Consumer Insights I Marketing Analytics I Papers at ESOMAR, QUAL 360 I Authored a Book
Bipin Mundhwa is a seasoned Market, Audience Researcher & Consumer Insights professional who has made significant contributions in the field.
He authored a paper at ESOMAR, WARC, highlighting his expertise and thought leadership in the industry.
Bipin also penned a book titled "The Advertising Mess" which delves into Audience Measurement & Cross Media Engagement.
His specialties include Marketing Science, CX, VOC, CSAT, UI/UX Research, Brand Track & Path-to-Purchase, Content Research, AVOD & SVOD Analysis, Audience Measurement & Insights, Campaign Effectiveness, and Social Media Listening & Analysis.
Bipin Mundhwa pursued an MSc in Management Science and Marketing Analytics at Lancaster University and an MBA in Marketing Management at Mumbai University.
He has held significant roles in various organizations like Senior Vice President at ZEE5, LEAD - Research & Digital Lab at ZEE5, AVP - Insights at BARC India, Senior Business Planning Director for Unilever Business at Mindshare, Partner at Media Science, Media Analytics Manager at Millward Brown, Research Director at Allied Media (A Percept Group Company), Manager, Media Planning and Research at India Today, Manager, Media Planning (Media Exchange) at Mindshare, Assistant Manager at BCCL, and Research Executive at Media Research Users Council (MRUC).
