Kristina Sruoginis

Kristina Sruoginis is the Head of Consumer Insights and Marketing Analytics at the Sony Entertainment Streaming Division, specifically for PureFlix at Sony Pictures Entertainment. She is recognized as an experienced research leader with a strong background in consumer insights and user experience.

Sruoginis has a history of contributing to various industry studies and reports, including her involvement with the Interactive Advertising Bureau (IAB) on topics such as holiday shopping and video content discovery. She has published articles discussing insights from these studies, demonstrating her expertise in analyzing consumer behavior and market trends.123

Her academic background includes studies at Rutgers University–New Brunswick, which further supports her qualifications in the field of consumer research and analytics.1