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Kelly (Berndt) Holland
Consumer Insights and UX Research Leader
Kelly (Berndt) Holland is the Senior Director of User Research & Product Analytics at Peloton Interactive, based in Minneapolis, Minnesota. She specializes in both quantitative and qualitative research methodologies, focusing on user experience (UX) design in various contexts, including online and offline environments.1
Holland has a robust background in product analytics, which involves analyzing user data to inform product development and enhance user engagement. Her expertise encompasses a wide range of research techniques that help shape the user experience for Peloton's products.1
In addition to her role at Peloton, she is active on LinkedIn, where she engages with the professional community regarding opportunities in UX research and product management.23