Bill Walker, a seasoned CRO and customer experience specialist, has driven explosive customer growth in start-up and growth-stage companies like Unison and Prosper. With a strong background in economics from Pennsylvania State University, Walker brings a unique mix of entrepreneurial spirit and large-firm experience to his work. His ability to streamline operations, optimize portfolio management, and motivate teams towards healthy competition make him a collaborative leader capable of driving positive contribution margins from cost-to-acquire reductions.

Walker's track record of contribution margin positive acquisition growth at Unison and Prosper is particularly noteworthy, having achieved 120x and 40x, respectively. He is also skilled at reducing cost-to-acquire by 40-70% through marketing and operational efficiency, and he thrives on streamlining end-to-end experiences to optimize conversion and NPS. As a team builder, motivator, and creator of healthy competition, his focus is always on improving customer experiences, generating loyalty, and driving lifetime customer value.

As a Chief Revenue Officer at West Creek and a former Board of Advisors member at Kukun and Handle.com, Walker has refined his expertise in lead hunting, strategic segmentation, project management, portfolio management, call center operations, and vendor management. He is also an accomplished senior leader, having held positions such as Senior Vice President: Customer Acquisition & Customer Experience and Vice President - Segment Group Lead at Barclaycard, President & Chief Marketing Officer at WWW Rental Group, LLC, and First Vice President at MBNA.