Tracy McCourt

Tracy McCourt is the Chief Revenue Officer (CRO) at Blüm Holdings, a position she has held since May 2022. She has over 20 years of experience in retail, marketing, e-commerce, and sales, having developed growth strategies for several prominent brands, including Zappos, Skechers, and MedMen Enterprises, where she also served as CRO prior to her current role at Blüm Holdings.134

Career Highlights

• Blüm Holdings: Chief Revenue Officer since May 2022, focusing on driving growth across various channels, including retail and product development.

• MedMen Enterprises: Served as Chief Revenue Officer from December 2020 to March 2022, leading omni-channel marketing strategies and product management.34

• Zappos Family of Companies: Held multiple positions, including Chief Strategist for Brand Awareness Marketing from 2017 to 2020, where she developed integrated marketing campaigns and customer engagement strategies.12

• Frederick's of Hollywood: Worked from 2004 to 2014 in various roles, culminating as Chief Marketing Officer, overseeing e-commerce and multi-channel marketing efforts.1

• Skechers: Began her career as Marketing Manager for E-Commerce from 1999 to 2001, contributing to the brand's online presence.

Education

Tracy McCourt earned a Bachelor of Arts degree from the University of California, Irvine, between 1989 and 1991.12

Her extensive background in brand strategy and multi-channel marketing positions her as a significant leader within the cannabis industry, particularly as Blüm Holdings continues to expand its market presence.