Bill McGoey

Bill McGoey is a global media and tech professional currently serving as the Global Music Strategy Lead at TikTok, based in London, England.1 He has extensive experience in the music and digital media industries, with expertise in streaming, short-form media, content IP rights, business development, deal execution, financial analysis, and strategic planning.1

Career Highlights

• TikTok: McGoey joined TikTok in August 2021, initially working in Global Music Business Development and Partnerships. He briefly served as Interim Head of Recorded Music Licensing before assuming his current role as Global Music Strategy Lead in December 2022.1

• Warner Music Group: Prior to TikTok, McGoey held various positions at Warner Music Group from 2017 to 2021, culminating in the role of Director, Global Digital Strategy & Business Development.1

• ESPN: He worked in Digital Media Finance & Strategy at ESPN from July 2015 to December 2016.1

• Credit Suisse: McGoey began his career in investment banking at Credit Suisse, working in the Leveraged Finance Origination and Restructuring Group from 2013 to 2015.1

Education

McGoey holds a Bachelor of Business Administration in Finance, Economics, and Government from Georgetown University, where he graduated Cum Laude. He has also studied at the University of Oxford's Trinity College.1

His diverse background in finance, media, and technology, combined with his global work experience in the US, UK, and Asia, has positioned Bill McGoey as a key figure in TikTok's global music strategy team.1