Tracy Gardner

Tracy Gardner is a prominent figure in the music and technology industry, currently serving as the Head of Label Licensing & Partnerships at TikTok.12 She joined the company in November 2019, bringing her extensive experience in the music business to the rapidly growing social media platform.24

Professional Background

Before joining TikTok, Gardner held a senior position at Warner Music Group, where she was the Senior Vice President of Global Business Development and Strategy.46 This background in the music industry has proven valuable in her current role, where she bridges the gap between traditional music labels and the innovative platform that TikTok represents.

Role at TikTok

As the Head of Label Licensing & Partnerships, Gardner plays a crucial role in shaping TikTok's music strategy. Her responsibilities include:

• Negotiating licensing deals with major music labels5
• Overseeing the launch of new music-related features on the platform5
• Expanding TikTok's music offerings to new territories5

Gardner is enthusiastic about her role, viewing TikTok as a catalyst for the "next music revolution".3 Her work involves navigating the complex landscape of music licensing in the digital age, ensuring that TikTok can offer a wide range of music to its users while maintaining positive relationships with music industry partners.

Education and Network

Tracy Gardner holds a law degree from Brooklyn Law School.1 This legal background likely contributes to her expertise in navigating the intricate world of music licensing and partnerships.

On LinkedIn, Gardner maintains a strong professional network with over 500 connections.1 Her LinkedIn username is tracy-gardner-03396339, as mentioned in the query.

Gardner's role at TikTok places her at the forefront of the evolving relationship between social media, technology, and the music industry. Her work continues to shape how millions of users interact with music on one of the world's most popular social media platforms.