Alastair Boyle

Alastair Boyle is currently the Head of Marketing - Europe at TikTok, a position he has held since March 2023.1 He has an extensive background in digital marketing and has played key roles in several prominent companies:

Career Highlights

• TikTok: Boyle has been with TikTok since February 2020, progressing through various roles including Head of Media for EMEA, Head of Media (Global) and Category Marketing (EMEA), and Global Head of Marketing Strategy & Operations before his current position.1

• Essence: Prior to TikTok, he spent nearly 9 years at Essence, where he held positions such as Partner & SVP of Global Strategy and Global Client Partner for Google.1

• Steak: Boyle was instrumental in developing Steak from a small start-up in 2005 into one of the UK's leading digital marketing agencies during his tenure as Commercial Director.1

Education

Alastair Boyle holds a degree in Philosophy, Logic, Metaphysics, and Ethics from University College London, where he graduated with a 2:1 in 2003.1

Recent Developments

As of September 2024, TikTok underwent a leadership shake-up in its marketing department. While Alastair Boyle was not directly mentioned, the restructuring saw the departure of Kate Jhaveri, the head of global marketing, and a reorganization of the marketing team under Zenia Mucha.2

Alastair Boyle has been involved in TikTok's marketing initiatives, including the "Where stars get started" campaign for Eurovision 2023, which featured Sam Ryder and highlighted TikTok's role in launching music careers.3