Benoit Lavaud

Benoit Lavaud is a seasoned professional with a diverse background in Retail & Merchandising, eCommerce, Omnichannel, Marketing, and entrepreneurship.

With expertise in areas such as Shopify, Alibaba New Retail, Online Marketplaces, Retail Marketing & Retail Innovations, E-commerce & Social commerce, CRM & Data, Omni Channel & New Retail, and Digital Marketing, Benoit has a wide range of skills to offer.

During his tenure at L'Oreal, Benoit led the worldwide SHU UEMURA Retail & Merchandising team for 7 years in Tokyo, achieving steady double-digit growth and expanding the brand's retail presence from 150 stores to over 400.

Following his success at L'Oreal, Benoit ventured into the startup world by launching a digital fashion startup called Zoolook, which attracted top Japanese fashion brands and became the official application of Fashion Week in Japan.

Benoit's experience also extends to leading the Omnichannel team at 6ixty8ight, a fast-fashion company based in Hong Kong, overseeing Retail Design, Visual Merchandising, eCommerce Direct & Indirect, CRM & Data teams.

Known for his problem-solving abilities, analytical thinking, and goal-oriented focus, Benoit brings a balanced personality, emotional intelligence, and strong leadership skills to the table.

His educational background includes studying Product Design and a Masters in Product Design at Institut Supérieur De Design Valenciennes, providing him with a solid foundation in design principles.

With a career that spans roles such as Global Head of Digital Business & Customer Care at APM Monaco, Global Head of Omnichannel at 6IXTY8IGHT, and various leadership positions at companies like Bluebell Group, Richemont, and LVMH, Benoit possesses a wealth of experience in the retail and marketing industry.

An expert in Asian markets, particularly China, Benoit combines technical skills with brand sensitivity to drive growth and innovation in the rapidly evolving retail landscape.