Sonya Thomas

Sonya Thomas is a seasoned professional in the fashion and e-commerce sectors, currently serving as the Senior Director of Brand Development at SSENSE, a prominent Canadian e-commerce platform known for its curated selection of luxury fashion and lifestyle products. In her role, she focuses on enhancing brand partnerships and developing innovative marketing strategies that align with the company's vision.

Career Background

• Previous Experience: Before her tenure at SSENSE, Sonya held various positions that contributed to her expertise in brand development and e-commerce. She has worked with Bain & Company and Macy's, gaining significant experience in management and strategy.24
• Transition to Roots: In 2022, she transitioned to a new role as the Vice President of eCommerce and Customer Experience at Roots, another well-known Canadian lifestyle brand.3

Contributions at SSENSE

At SSENSE, Sonya was instrumental in launching initiatives like SSENSE WORKS, which seeks to collaborate with diverse creators in the fashion industry. She emphasizes the importance of storytelling in fashion, believing that style can be an integral part of an artist's practice.1 Her leadership has helped shape SSENSE's approach to integrating creative partnerships into their business model.

Skills and Expertise

Sonya Thomas is recognized for her strategic thinking and ability to drive brand growth through innovative marketing solutions. Her extensive background in e-commerce and customer experience positions her as a key player in the evolving landscape of online retail.