Nathan Jensen

E-Commerce is more than DTC and Amazon. Win retail e-commerce with performance marketing.

Nathan Jensen is a seasoned professional in the digital advertising and online shopping industry, emphasizing the importance of data, measurement, and insights for business success.

He highlights the challenges faced by brands due to changing buyer habits, inflation, and supply chain constraints, especially with the rise of direct-to-consumer (DTC) and private label strategies from retailers.

Nathan stresses the need for omnichannel brands to excel in e-commerce, retail, and effectively quantify retail sales and Return on Advertising Spend (ROAS) for sustainable growth.

Nathan Jensen holds a Bachelor's degree in Selling and Sales Management and has studied Entrepreneurship and Innovation at Purdue University, Krannert School of Management.

With a rich professional background, Nathan has served in various roles including VP of Sales at Pear Commerce, Senior Director of Demand Sales, and Director of Business Development at Foursquare, demonstrating his expertise in sales and business development.

Prior to that, he held positions at Integral Ad Science, PulsePoint, Keyence Corporation, and TruGreen, showcasing his diverse experience and skills in sales, marketing, and leadership.