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Becky Sake
Director, Digital Marketing at Capitol Records
Professional Background
Becky Sake is an accomplished marketing professional with over a decade of rich and diverse experience in the dynamic realm of digital marketing. With her roots firmly planted in the heart of the music industry, she has successfully navigated the landscape of social media and digital strategies, leading campaigns that resonate with audiences worldwide. As a leader in digital marketing, Becky has had the privilege of working with some of the biggest names in the industry, spearheading campaigns for renowned artists and blockbuster soundtracks, showcasing her keen understanding of both the commercial and creative aspects of marketing.
Throughout her career, Becky has demonstrated her ability to not only lead high-profile campaigns but also to develop and mentor emerging talent. At Capitol Records, where she currently serves as the Director of Digital Marketing, Becky plays a pivotal role in shaping the digital landscape for some of the most exciting projects in the music industry. Her previous experience with Disney Music Group, where she held the role of Manager and Community Manager for social media, allowed her to further hone her skills in engaging and nurturing fan communities across various platforms.
Becky’s career also reflects her passion for driving growth from the ground up. She possesses a unique talent for onboarding and educating artists about the intricacies of social media, empowering them to leverage these tools to amplify their reach and connect with their audiences authentically. Her commitment to building strong communities is evident in her past roles, where she successfully grew and expanded existing fan bases, playing a crucial role in elevating the profiles of the artists she works with.
Education and Achievements
Becky Sake completed her education at Elizabeth High School, laying the groundwork for her journey into the marketing world. Since then, she has amassed a wealth of knowledge and expertise in digital marketing, allowing her to thrive in various roles across well-respected organizations within the music industry.
During her tenure at The Walt Disney Company, Becky significantly contributed to the digital marketing efforts for Disney Music Group. Her dual roles allowed her to influence both strategic and community-driven initiatives, ultimately enhancing the brand’s connection with its audience. Furthermore, her experience as the Community Manager for Tom Petty & The Heartbreakers at Warner Music Group showcased her ability to foster fan engagement and community spirit around cherished musical legacies.
Becky’s versatility as a marketer is reflected in her previous positions as a Freelance Digital Marketing consultant for B-Digital Media and as a Digital Marketing Manager at S-Curve Records. Each of these roles has equipped her with a comprehensive understanding of various marketing strategies, tools, and methodologies that she employs effectively in her current capacity. Her internship at Decaydance Records and her initial experiences with Street Team Marketing at The Syndicate provided her with foundational insights into the world of music marketing, which she has built upon throughout her career.
Achievements
- Director of Digital Marketing at Capitol Records: Leading teams, managing artist campaigns, and innovating marketing strategies for some of the music industry's biggest stars.
- Community Management for Iconic Artists: Successfully managed the online communities for Tom Petty & The Heartbreakers and multiple Disney Music Group artists, fostering direct engagement and loyalty among fans.
- Proven Track Record in Artist Development: Guided emerging artists through the complexities of social media, resulting in enhanced visibility and fan connection.
- Growth and Engagement Expert: Developed compelling strategies that have led to substantial community growth and fan engagement across multiple platforms.
As Becky's journey continues to unfold, her dedication and passion for digital marketing within the music industry remain unwavering. She embodies the spirit of innovation and connection, consistently pushing the boundaries of what is possible in digital marketing.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.