Larry Mattera

Larry Mattera is an accomplished music executive, currently serving as the General Manager and Executive Vice President of Commerce & Marketing at Warner Records, a division of Warner Music Group. He has a rich background in the music industry, having previously held significant roles at Capitol Records and other major labels.

Career Highlights

• Warner Records: Mattera joined Warner Records in 2015 as Executive Vice President of Commerce & Digital Marketing. He was responsible for overseeing the label's commercial activities across traditional and digital platforms, including marketing strategies that helped transform the company during the industry's shift towards streaming. He played a crucial role in the success of various artists, including Dua Lipa, Bebe Rexha, and Green Day.1

• Capitol Records: Before his current role, he was appointed General Manager and EVP of Capitol Records in December 2020. In this position, he managed day-to-day operations and contributed to strategic planning for the label.1

• Previous Experience: Mattera has held senior positions at Island Def Jam, where he established the company's New Media Department, and at Amp'd Mobile, where he focused on music strategy. He began his career at Epic Records and has over 20 years of experience in the music industry.1

Mattera is recognized for his innovative approaches to marketing and his ability to build strong teams within the music industry, making him a prominent figure in contemporary music marketing and artist development.