King's College London, U. of London

SVP Event & Media Solutions, Transformation Office at Informa Markets

Steamboat Springs, Colorado, United States

Responsible for digital transformation and digital strategy around our ecosystem of customer-facing platforms within Informa Markets. I lead a team of almost 50 people focused on the customer experience from ideation through to delivery of platform, product and digital solutions to drive growth and growth revenue opportunities.
My day to day is governed around:
Marketing Services Delivery:
Operational efficiencies in ways we work (engineering, digital delivery and product development)
Digital revenue delivery for media solutions
Ownership of our media platform
optimization of our desired operating model to cost effectively manage digital support and fulfillment capabilities

Platform Product Management:
New global, cross-divisional programs for  platform creation and optimization
Product development of owned platforms
Partnerships with various 3rd party SaAs solutions for digital experiences
Data- driven solutions to drive acquisition, engagement and longer customer life cycle
Definition of digital strategy to deliver on customer value proposition

Customer Experience:
Platform UI / UX leadership across Informa Markets
Platform product optimization with customer- first solutions
People and Culture:
Management of a very diverse set of skill sets (Learning and Development, coaching, upskilling, performance)
North America leader for Informa Markets Diversity and Balance

M&A opportunities

Informa Markets

SVP Event & Media Solutions, Transformation Office

Global responsibility for digital revenue growth across all of Global Exhibitions Digital portfolio.

Informa

Vice President, Global Digital Business Development and Operations

Commercial responsibility for digital revenue in Informa Markets
Leading transformation for IM transitioning from in-person events business to a digitally-focused organization
Product and digital solutions responsibility
-  Data solutions (audience)
-  Content and Insights
-  Subscription
-  Media solutions
-  Events 365 capabilties
-  Hybrid solutions for events

Innovation for new offerings
Leading a large scale team to support 7 portfolios and over 350 events (<a href="http://www.informamarkets.com">www.informamarkets.com</a>)
Responsibility to grow non-event revenue across Informa Markets
P&L Management
Strong collaboration and partnership skills to manage all portfolio relationships
In-depth knowledge of many verticals (from Manufacturing, to Agriculture, Aviation, Finished Goods and much more)
Ability to create and lead a team to move at a fast pace within a larger corporate environment

SVP Digital

Senior Vice President, Digital

Responsible for leading the fulfillment of the digital media content platform across Global Exhibitions (GE) locations, globally which includes over 50 websites, asset management products, eLearning education products and data products.

Technical and product ownership of the platforms, leading a team of Front End and Back end Developers, Product Development Managers and Analysts.
Responsible for more than $40MM of digital revenue across multiple revenue streams including: display advertising, custom content programs, story-scapes and custom client solutions.
Strong ability to lead and partner with digital sales, ad operations, content and event marketing teams in delivering on priorities.
Key player in driving strategic planning, project execution, development of talent, and the ongoing operation and improvement of our digital platforms
Strength in ability to work in a multitude of markets (Natural Products, Waste, Aviation, Agriculture for ex) to drive digital solutions

Responsibilities
- Drive the successful delivery of software projects across multiple teams, globally
- Collaborate with a distributed team of Stakeholders, Architects, Team Leads, Developers, QA to deliver high quality software
- Collaborate with market leaders, marketing teams and other stakeholders to define and prioritize software enhancements and features
- Review high level requirements and collaborate with product managers, designers, and architects to refine epics, stories, tasks, acceptance criteria, and software designs
- Collaborate with technical leads to review specifications, designs, test plans, and milestone goals
- Direct multiple project streams and shifting priorities
- Identify and proactively monitor metrics that can effectively report the overall health of projects
- Introduce best practices within the team
- Set up performance goals for team members; evaluate performance; provide coaching and facilitate professional development

Global Digital Director, Content Platforms, Global Exhibitions

Provide strategic leadership across several markets in the Lifestyle group to develop and improve our overall users' experience with every digital touchpoint they have in our portfolio. Tasked with managing a diverse set of markets and driving each of their product development, UX and UI and eCommerce strategies to their fullest potential.
Responsible for identifying product opportunities tied to our data in order to deliver robust, innovative and market-leading industry solutions.
Responsible for mobile app and mobile web experiences across the Lifestyle group.
Charged for delivering Penton's overall vision and execution around Live event content optimization in order to optimize the life cycle of every event content experience created and to drive and develop a 365 experience for our users.
Responsible for Research and Insights digital store growth (digital reports, annual subscriptions) within Natural Products market.
Chief conduit between product development and technology team and business units managing processes, product development, and roadmap strategies.
Part of our global digital sales council steering the path that Penton takes with regards to digital sales, content marketing and overall media solutions.

Penton Media

Group Digital Director, Lifestyle

Dual role within Penton allowing me to work simultaneously across all of our Penton markets to drive our live event to digital optimization strategy. This includes:
-  work flow within the events team to deliver a strong content capture strategy
-  Vendor selection
-  capture package creation (video capture, live streaming, audio capture, digital signage, app creation....)
-  Video optimization
-  Revenue opportunities with event content (sponsorship, education, directories, site engagement)

Business Owner

Co-founder and member of Senior leadership team that built and grew CityEats from concept into the second largest dining reservations platform in the US.
CityEats, by Food Network is not just a consumer website or mobile app to help you discover great dining experiences, it is also a business management suite of tools for restaurants and business owners.
What I am most proud of at CityEats are the suite of products we have created to serve both the restaurant industry and the diners. A 7 product-suite with focus on native iOS applications for our table management software, cloud-based web applications, admin and merchant portals for full self-serve configuration and set up, and mobile products to serve ancillary yield management needs.
An expert at operating in an agile environment and the bridge between  C-suite sponsors and our technology team, I am proud to have developed software for a $600BN industry that has until now been controlled by a monopolist (OpenTable) and to have introduced a media company to the world of cloud based technology SaS.

Operations:
- Lead a team of 10+ on the front line of world class customer management
- Managed the product and technology team (20 people)
- Drive a fantastic team to offer the best customer support, nicest client relations and most efficient technical support you can find
- Development of all operational processes to allow for growth and expansion of CityEats nationally
- Implementation of all restaurants into the CityEats portfolio of products in a seamless, speedy fashion
- Strong client relation management with key goals to drive reservations, increase awareness and deliver on marketing promise
- Technical parity with OpenTable
- Strong product development roadmap in synch with merchant needs and driven by market aspirations

Scripps Networks Interactive Inc

VP Product Development & Operations

Developed and led eCommerce store platform development for Food Network
Managed multiple internal and vendor teams to drive new technology innovations in digital media, using a multi-platform approach ( online, web, mobile, IPTV, OVI, etc.) to assist clients with their business growth strategies.
Developed and implemented marketing plans to deliver content on a global scale.
Responsible for SEM and paid content initiatives in EMEA, Asia and UK
Managed a $10 million budget to drive multi-disciplinary teams across several digital and mobile projects.
Successfully invigorated an under-performing business in the United Kingdom by enhancing business models, restructuring the team - resulting in a 20% revenue growth in the first 20 months.
Achieved year-over-year revenue growth via new digital content initiatives, and closed private and public sector contracts with Microsoft, U.K. Government, and <a href="http://yell.com">yell.com</a>, worth over $20 million.
Responsible for SNI mobile strategy and led development of smartphone applications, mobile sites and tablet apps

Scripps Networks

VP, Digital Media, International

Responsible for helping Scripps to create and develop new digital business opportunities
Exploration of alternate revenue streams (outside CPM)
Review and creation of digital teams needed to run new business ventures
Recruitment and allocation of resources
- 5M P&L responsibility
Team management
Convergent opportunities with networks in SNI
Product development strategy for web and mobile applications

Worked on exit strategy, which led to sale of uSwitch for GBP210M in 2006.
Was named a key executive during the sale of the business.
Responsible for audience development (acquisition & retention), and managed audience segmentation and Lifetime Value of customers' projects.
Directed key functional areas of responsibility including budget management, staff recruitment and supervision, SEO and SEM strategic ownership, quality assurance, acquisition, and retention of customers.
Lead generation and affiliate networks responsibility (drove 20% of revenue)
Created content/new product development to maximize value to consumers and to drive customer traffic.
Managed consumer research (qualitative and quantitative) to drive product development and determine product offerings in foreign countries.
Grew user experience team in the United Kingdom from start-up to ten people.
Managed and grew agency relationships to facilitate design, brand and technology development.
Increased customer service profitability by 25%.
Increased website conversion/ownership by 20% each year.

uSwitch.com

Head of Customer Experience

Led website development teams and worked with major clients, including Sara Lee, British Airways, MSDW, Philip Morris and Virgin.
Used market, industry and client needs analysis to provide customers with eBusiness solutions.
Facilitated cross-functional meetings to pool all available resources to meet with customers' requirements.

Narisa Wild