Elie Shuggi

Elie Shuggi is the Chief Product Officer at TrafficGuard, a digital ad verification and fraud prevention platform owned by Adveritas Limited (ASX: AV1).15 He was appointed to this role in November 2022, bringing over 20 years of experience leading global products in major Fortune 500 companies across banking, insurance, and eCommerce.1

Responsibilities and Focus

As Chief Product Officer, Shuggi is responsible for:

• Accelerating product development
• Realizing the company's omnichannel vision
• Identifying new areas of growth in the digital advertising landscape1
• Scaling TrafficGuard's product offerings
• Supporting the company's global growth1

Key Initiatives

Shuggi is tasked with:

• Growing TrafficGuard's organizational and product capabilities
• Advancing a Self Serve product designed for small and medium enterprises (SMEs)
• Developing a Social product focused on addressing ad fraud on platforms like Instagram, Facebook, and Twitter1

Recent Developments

Under Shuggi's leadership, TrafficGuard has launched new solutions, including:

• A channel solution to mitigate invalid traffic on Google's Performance Max campaigns2
• A new TrafficGuard Dashboard for enterprise customers, which reinvents how users monitor their campaigns6

Professional Background

Shuggi is described as a digital product, growth, and innovation leader with experience in start-ups, scale-ups, and corporate environments.3 He has held technology and product leadership roles in various industries, focusing on digital-first growth businesses.4

His LinkedIn profile can be found under the username "elieshuggi".3