Barbie Mattie

Barbie Mattie is a seasoned marketing professional who currently serves as the Vice President of Growth Strategy at Iron Horse.24 Her expertise lies in strategic thinking, creative approaches, and data-driven methodologies that consistently yield results.1

Professional Background

Prior to joining Iron Horse, Barbie held a significant position at Forrester, where she was a VP Principal Analyst.56 This experience has likely contributed to her deep understanding of B2B marketing trends and strategies.

Current Role and Responsibilities

At Iron Horse, Barbie plays a crucial role in shaping growth strategies. Her insights are particularly valuable in the realm of B2B marketing, where she offers guidance on critical issues such as budget planning for 2024.3 She's also been instrumental in producing reports and analyses that shed light on emerging trends in the industry.

Expertise and Thought Leadership

Barbie is recognized for her expertise in several areas:

Content Strategy:: She has been at the forefront of discussions about the evolving role of content in B2B marketing, particularly in relation to Account-Based Marketing (ABM).56

B2B Marketing Trends:: Her work involves analyzing and predicting shifts in B2B marketing strategies, helping leaders navigate complex decision-making processes.3

Growth Strategy:: As her title suggests, Barbie's primary focus is on developing and implementing strategies that drive growth for businesses in the B2B space.

Barbie Mattie's LinkedIn profile can be found under the username "barbiemattie," where professionals can connect with her and potentially gain more insights into her work and expertise in the marketing field.1