Barbie Mattie is a highly experienced B2B and B2C marketing professional with over two decades of expertise in all aspects of online and offline marketing. She has extensive knowledge in go-to-market strategy development, interactive strategy, campaign development, and tactical implementation. Her experience also includes backend integration, training and management. Mattie has studied High School at MICDS and completed her Bachelor of Business Administration in Marketing from Loyola University New Orleans.
Mattie has held several high profile positions in her career. She is currently the Vice President and Principal Analyst at Forrester. Before joining Forrester, she was the Senior Manager, Global Sales Strategy at AMD, the Senior Manager, Worldwide Consumer Marketing at AMD, the Consumer Online Marketing Manager at AMD, the Manager, Program Management at AMD, and the Online Program Manager at AMD. Additionally, she worked at Saab Cars USA, Inc. as an Internet Integration Manager, at Macquarium, Inc. as a Senior Program Manager, and at Learn.net as a Project Manager.
Her specialties include B2B and B2C strategy and planning, organizational design, market analysis, global campaigns, offline and online marketing, emerging companies, ecommerce, content syndication, channel partner program creation and management, retail strategy, web conversion optimization, and much more.