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    Barbara Martinelli

    Market Research Manager - Web Analytics Specialist

    Barbara Martinelli is a professional with over twenty years of experience in Market Research and Data Analysis. She specializes in research design, project management, qualitative and quantitative methodologies, and advisory based on customer insights. Barbara has extensive experience in both BtoC and BtoB areas, covering various research areas such as customer satisfaction, branding, product research, and social research. She excels in data analysis, trend analysis, and reporting. Barbara is also a Digital Business Analyst with expertise in web analytics, social media monitoring, and user experience design.