Asier de Artaza

Asier de Artaza is a prominent expert in the field of Psicobusiness, which combines psychology and business management to enhance organizational results. He is known for his work in leadership, negotiation, productivity, professional development, motivation, and emotional intelligence.2

Professional Background

Asier de Artaza has a diverse educational background that includes:

• A degree in Business and Marketing
• A Master's in Business Consulting
• A Master's in Marketing and Digital Business
• Postgraduate studies in Financial Management45

He has also studied Psychology, completing approximately 80% of the degree.5

Current Role and Expertise

Asier currently works as a trainer, coach, and consultant, focusing on applying technical criteria in an empathetic and solution-oriented manner.1 His work revolves around:

• Leadership: Particularly in complex situations and hybrid/remote work environments23
• Negotiation: Advanced techniques for business and professional settings23
• Productivity and Professional Development: Strategies for personal and organizational growth2
• Emotional Intelligence: Applying psychological principles to business contexts2

Media Presence and Outreach

Asier de Artaza maintains an active presence on various platforms:

• He has a YouTube channel called "Asier de Artaza - Psicobusiness School 2024" where he shares insights and has appeared on TV discussing negotiation strategies.3
• He is active on Twitter (now X) under the handle @asierdeartaza, where he shares content related to his areas of expertise.2

Asier de Artaza's approach, which he calls Psicobusiness, aims to integrate psychological principles into business practices to improve overall effectiveness and results in professional settings.