Ashley Litzenberger

Ashley Litzenberger is a seasoned marketing professional with extensive experience in product marketing, particularly in the education technology sector. She currently serves as the Senior Director of Product, Brand, and Content Marketing at Betterworks.23

Career Progression

Ashley's career journey includes several notable positions:

• Betterworks: Currently Senior Director of Product, Brand, and Content Marketing23
• Ashley Litzenberger Consulting: Founder (September 2023 - Present)1
• Lattice: Head of Segment Marketing (July 2022 - August 2023) and Senior Manager Product Marketing (June 2021 - July 2022)1
• EVERFI: Director of Product Marketing, Corporate Compliance & Higher Education (December 2019 - June 2021)1
• EAB: Associate Director, Product Marketing (April 2017 - June 2018) and Senior Analyst, Higher Education (June 2014 - March 2017)1

Education

Ashley holds a Master's degree in Education from Harvard Graduate School of Education and a Bachelor's degree in Philosophy from Middlebury College.2

Skills and Expertise

Throughout her career, Ashley has developed expertise in:

• Go-to-market strategy development
• Product marketing
• Buyer persona creation
• Positioning and messaging
• Sales and marketing asset creation
• Fractional PMM leadership support1

Professional Philosophy

Ashley believes that effective marketing should captivate, educate, and inspire people to action.1 Her diverse experience in education technology and compliance training has likely contributed to her understanding of how to create impactful marketing strategies in these sectors.