Sara Otte Coleman

Sara Otte Coleman is the Director of Tourism and Marketing at the North Dakota Department of Commerce. She has held this position since 2003, bringing over three decades of experience in tourism and marketing to her role. Her responsibilities include overseeing the state's tourism initiatives and marketing strategies aimed at promoting North Dakota as a travel destination.

Coleman has been recognized for her contributions to the field; notably, she was named the State Tourism Director of the Year in 2018, an award that highlights her effective leadership and innovative approaches in tourism promotion.35

In addition to her professional achievements, Coleman is actively involved in various tourism-related activities and initiatives that seek to enhance the visitor experience in North Dakota, focusing on storytelling and community engagement to attract more visitors to the state.4

For inquiries, she can be contacted through the North Dakota Department of Commerce, where she leads a team dedicated to enhancing tourism marketing efforts.12