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Ashley Guido
Manager, Technical Sales- Bakery at Barry Callebaut Group
Professional Background
Ashley Guido is a highly accomplished professional with a distinguished career in the food industry, specifically within the chocolate and confectionery sector. Currently, Ashley serves as the Technical Sales Manager for Bakery East at Barry Callebaut Group, a global leader in chocolate and cocoa products. Her journey through Barry Callebaut has been marked by a steady progression through various roles, including positions as an Associate Brand Manager for Specialty Brands and as a Project Manager for Decorations, showcasing her versatility and ambition.
Before her current endeavor, Ashley excelled as the Associate Marketing Manager and Marketing Associate for Decorations, where she honed her skills in brand management, marketing strategy, and project execution. In her early career, she greatly contributed as a Gourmet Marketing Specialist for Cacao Barry, demonstrating her deep understanding of market trends and consumer preferences. Ashley's multifaceted experience in the food industry has equipped her with a robust skill set that emphasizes technical sales, brand development, and market analysis.
Education and Achievements
Ashley’s educational foundation was laid at St. Viator High School, where she cultivated her early interests before pursuing higher education at Indiana University Bloomington. There, she earned her Bachelor of Science in Kinesiology, which illustrates her commitment to understanding the human body and wellness, a knowledge base that she later applied in her professional life, especially in navigating health-conscious consumer trends within food product marketing.
Harnessing her strong educational background, Ashley has also accumulated a wealth of experience beyond Barry Callebaut. Earlier positions include working as a Fan Services Representative for the Chicago Bears, where she was instrumental in enhancing guest experience and customer service, skills that remain paramount in her current role. Additionally, her internship experiences span across various aspects of sports marketing and sales, including roles with arenafootball2 and Learfield Sports: Indiana University Sports Properties, and as a Ticket Sales Intern for the Joliet Jackhammer Professional Baseball team. These opportunities have not only expanded her professional repertoire but have also provided her with a diverse perspective on branding and consumer engagement in both sports and food industries.
Achievements
Throughout her career, Ashley has consistently demonstrated an ability to adapt and excel in fast-paced environments. Her impressive journey reflects a blend of strategic marketing insights and technical sales expertise. As she climbs the ranks in the highly competitive food industry, Ashley has developed a robust network, contributing significantly to her team at Barry Callebaut. By harnessing her background in kinesiology, she provides unique insights into consumer health trends, which is increasingly vital in today's market where health and wellness considerations play a critical role in purchasing decisions.
Ashley’s contributions have not gone unnoticed; she has been pivotal in driving innovation and growth for the various brands she has managed. Each role she has undertaken has not only showcased her commitment to professional growth but also her drive to positively impact the organizations and teams she works with. Ashley's leadership abilities have also been reflected in her work at Barry Callebaut where she has taken on significant responsibilities that require strategic thought and a collaborative spirit.
Ashley Guido is passionate about continuing her growth and development as a professional in the food industry. With an eye on the future, she remains committed to learning, adapting, and leading within an ever-evolving market landscape.
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